Millpond Equity Partners Announces Investment in Financial Aid Services LLC

Boca Raton, FL – Millpond Equity Partners LLC (“Millpond”), a Boca Raton, Florida based private equity firm announced today an investment in Financial Aid Services LLC (“FAS” or the “Company”), a leading provider of outsourced services to financial aid and bursars offices at not-for-profit colleges and universities in the United States. FAS, headquartered in Atlanta, Georgia, offers higher education institutions a full suite of financial aid and bursar’s office services, including compliance management, interim staffing, processing, training, and other services via its staff of highly experienced financial aid consultants. FAS has served higher education institutions for more than three decades, and has served more than 1,800 clients since its founding, delivering services to all manner of not-for-profit higher education institutions, including public community college systems, public four-year universities, private not-for-profit colleges and universities, and Historically Black Colleges and Universities and Minority Serving Institutions (“HBCU / MSI”). The Company’s extensive experience, combined with its industry leading expertise and focus on superior client outcomes, enables FAS to deliver lasting results to its client schools and the students they serve. FAS will continue to be led by David and Gay Gray, who co-founded the Company in 1991.

Millpond’s investment will enable FAS to further serve institutions in mission critical areas and accelerate initiatives to expand capacity and capabilities. Compliant and efficiently functioning financial aid and student business services offices are critical to providing an affordable and highly successful educational experience to students.

“FAS was founded with the mission of helping higher education institutions more efficiently and effectively manage their financial aid process and outcomes, and thereby help students to enroll, receive aid in a timely manner, and graduate,” commented FAS Co-Founder and President, David Gray, “We view Millpond as the ideal partner to assist us in broadening and enhancing our service offering. Delivering superior results for our client base is our number one focus and this partnership will enable us to better serve our clients.”

“The team at FAS has built a high quality organization with a tremendous history of serving their clients and we look forward to supporting the Company in its next phase of growth”, commented Millpond Equity Partner Larry Shagrin. “Millpond has a long history in the higher education sector and recognized the Company’s impressive combination of deep subject matter expertise and unparalleled client service. We are proud to add FAS to our portfolio of businesses serving the education and training industry,” added Mr. Shagrin Benesch, Friedlander, Coplan & Aronoff LLP acted as legal advisor to Millpond. Bentley Associates L.P. served as financial advisor to FAS. Financing for the transaction was provided by First Merchants Bank and Oxer Capital.


TouchMath Appoints Sean Lockwood as CEO

Colorado Springs, CO – TouchMath, a leading, nationwide provider of supplemental, multi-sensory mathematics curriculum and products designed to teach foundational mathematics concepts to K-12 students and a portfolio company of Millpond Equity Partners, announced today the appointment of Sean Lockwood as its new CEO.

Sean brings to TouchMath more than 20 years of professional experience in leadership, sales management, strategic marketing, and business development in the publishing, curriculum and education industry. Most recently, Sean was Senior Vice President and General Manager of Junior Library Guild, a provider of curation services to K-12 school and public libraries throughout North America. Earlier in his career, Sean was the Vice President of Sales for World Book, Inc., a provider of non-fiction reference products to schools, libraries, and consumers, as well as a Director of New Business Development at Time, Inc., a global media company, where he focused on developing and growing the QSP school and student fundraising platform.

Sean commented “I am extremely excited about the opportunity to join and lead the TouchMath team. TouchMath has a 30-year track record of serving districts, schools, educators, and most importantly, students with efficacious math products and services. I look to continue that legacy of accelerating math learning outcomes and build further on TouchMath’s reach, scale, and scope.”

“Sean brings a depth of industry knowledge, managerial experience, and exuberant energy to TouchMath and contributes to our goal of expanding the product offering to serve a greater number of students. We look forward to working with him in continuing to help solve the vast needs of educators, caregivers, and the K-12 education industry as a whole,” added Jeff Tobin, Millpond Equity Partner and TouchMath Chairman.

TouchMath recently expanded its digital offering to include TouchMath PRO, a platform allowing educators to build personalized learning interventions to address learning gaps and not only conquer math but instill long-term academic confidence in learners.

Sean is a Montana native, husband and father of three, and a graduate of Concordia College (MN).


Futuri Media Acquires Prep+ from ReelWorld

Boca Raton, FL, September 30th, 2019 – Futuri Media LLC (“Futuri” or the “Company”), a leading provider of SaaS technology for audience engagement and sales intelligence to broadcasters and publishers, and portfolio company of Millpond Equity Partners (“Millpond”), has acquired Prep+, a provider of tech-enabled content software for broadcasters, from ReelWorld, a Seattle, WA based provider of off-the-shelf content for the radio and audio media industries.

Futuri provides its customers a comprehensive suite of software designed to drive audience engagement, revenue growth and enhanced sales team productivity. The Prep+ acquisition will enable Futuri to further enhance its content creation capabilities. Prep+ offers complete show prep for broadcasters and other media customers, provides constant updates of the most relevant news, music, entertainment and lifestyle stories as well as easy-to-use technology to enhance content with additional audio and video and enables the distribution of content to social media platforms.

“Futuri remains committed to supporting our clients’ needs and continually improving the quality and capability of our service offerings,” commented Futuri Co-founder and CEO, Daniel Anstandig. “With the Prep+ acquisition, we have added to the breadth and depth of our audience engagement offerings to assist our clients in developing the most relevant content and distributing that content to drive audience ratings and revenue. We are extremely excited to provide another value-added tool as part of our service offering.”

“The Prep+ acquisition further cements Futuri as the market leader in show prep and content development for the broadcast and digital publishing markets,” said Millpond Equity Partner, Larry Shagrin. “We look forward to continuing to assist the Company in pursuing both organic and acquisition-driven growth initiatives.”


Millpond Portfolio Company Science Interactive Group Announces Strategic Acquisition of eScience Labs

Denver, Colorado – Science Interactive Group (“SIG”), a provider of science, technology, engineering, and math (“STEM”) products to the higher education and K-12 markets, and a portfolio company of Millpond Equity Partners (“Millpond”) and Wasena Capital Management, has announced the strategic acquisition of eScience Labs (“eScience”), a provider of hands-on science lab experiments, virtual learning tools, and customized digital curriculum. Founded in 2007 and headquartered in Denver, Colorado, eScience provides higher education institutions with a traditional hands-on science laboratory experience to students engaged in online and blended learning. eScience serves more than 350 colleges and universities and offers 18 science kit-supported course subjects and 400 lab experiments that can be customized to meet academic needs.

“eScience is a premier provider of science lab kits and curriculum, is a leader in its market, and is complementary to Science Interactive Group’s Hands-on Labs science kit business. The combination of eScience will enable greater scale and the ability to deliver a complete set of highly effective solutions to the students and professors that we serve,” commented Science Interactive Group Chief Executive Officer, Tim Loomer. Millpond Partner, Larry Shagrin, commented, “We view the eScience acquisition as a key step in building a broader STEM education platform and continue to seek additional highly strategic acquisitions to complement our world-class portfolio of STEM education brands.”


Millpond Equity Partners Invests in Futuri Media

Boca Raton, FL, February 13th, 2019 – Millpond Equity Partners (“Millpond”) has made an investment in Futuri Media LLC (“Futuri” or the “Company”), a leading provider of SaaS technology for audience engagement and sales intelligence to broadcasters and publishers. Futuri, headquartered in suburban Cleveland, Ohio, offers its customers a comprehensive suite of products and services designed to drive audience and revenue growth and enhance sales team productivity. The Company’s audience engagement suite, including its POST podcasting and on-demand system and TopicPulse real-time social intelligence platform, provides tools that maximize ROI on content investments and enable creators to expand distribution. Futuri’s sales intelligence platform, TopLine, provides client sales teams’ data-driven intelligence and content designed to increase sales efficacy and productivity. Founded in 2009 by Daniel Anstandig, the Company currently serves more than 1,500 broadcasters worldwide that reach more than 100 million consumers daily.


Millpond Equity Partners Announces the Acquisition of TouchMath and the Appointment of Diane M. Miller as Chief Executive Officer

Boca Raton, FL – Millpond Equity Partners (“Millpond”) announced today the acquisition of Innovative Learning Concepts Inc. (“TouchMath” or the “Company”), a leading provider of supplemental, multi-sensory mathematics curriculum and products designed to teach foundational mathematics concepts. TouchMath, headquartered in Colorado Springs, Colorado, provides proprietary, standards-aligned curriculum and an interactive, multisensory math program for struggling learners that has been proven to raise student academic performance. Since 1987, and after years of research and classroom testing, TouchMath now offers an extensive portfolio of grade level programs, classroom aids, and technology. TouchMath’s products have primarily served the special education, learning disabled, autism spectrum, and remedial student populations and offers a method to teach the critical transition from concrete to symbolic mathematics learning.


Sandy Demitroff Appointed CEO of BrandRep

Irvine, California, August 30, 2018 – BrandRep, Inc. (“BrandRep”), a portfolio company
of Millpond Equity Partners and a leading provider of digital marketing services to small
and medium sized businesses (“SMB”s), has announced the appointment of Sandy
Demitroff as its new CEO.

Sandy brings to BrandRep extensive experience in the areas of digital marketing,
operations, client relationship management, business development and strategic
partnership development. Most recently, Sandy was Managing Director, Central
Operations and Client Services with WPP. Prior to WPP, she spent 6 years at
RhythmOne, an advertising technology company, where she held multiple roles including
President of Prime Visibility, a full-service performance marketing agency; President of
Burst Media, an established advertising network; and GM, Head of Operations. She was
also CEO and Co-founder of HNW, an interactive marketing firm focused on financial
services and wealth management and COO of, a personal finance portal.
Sandy graduated from Cornell University.


Millpond Equity Partners Completes Strategic Investment in Pharmacy Development Services

Boca Raton, FL – Millpond Equity Partners (“Millpond”) announced today a strategic investment in Pharmacy Development Services LLC (“PDS” or the “Company”), a leading provider of business consulting, data analytics, and intelligence solutions to independent pharmacies in North America. PDS, headquartered in Lake Worth, Florida, offers independent pharmacies a broad portfolio of consulting, data analytics, business intelligence, marketing, leadership training, and other services. PDS has served the independent pharmacy industry since 1998 and its extensive experience, combined with the utilization of proprietary data and operating methodology, enables its members to deliver better patient outcomes and business results. PDS serves a growing community of highly successful, innovative pharmacy members who are leaders in the sector. As part of its service offering, with the support of leading industry participants and sponsors, PDS hosts the independent pharmacy industry’s foremost conference highlighting new trends, leadership, and business management techniques.


Millpond Equity Partners Completes Acquisition of BrandRep

Boca Raton, FL – Millpond Equity Partners (“Millpond”) announced today the acquisition of BrandRep LLC, a leading provider of digital marketing services for small and medium sized businesses (“SMBs”). BrandRep, headquartered in Irvine, California, offers SMBs a portfolio of digital marketing services, including Local Search Engine Optimization (“SEO”), Website Creation, Local Directories, Brand Alerts, and Review Generation, which provide businesses an increasingly important digital presence.

BrandRep combines a broad offering, providing a one-stop solution to businesses, with an attractive price point and an efficient, scalable delivery and service platform ideal for its SMB target market. BrandRep serves a diverse base of more than 18,000 customers across the U.S. and Canada in various end-markets, including healthcare, home maintenance, retail, beauty, construction, and others. BrandRep will serve as a platform for Millpond to develop a leading digital marketing services company serving the SMB market.


Millpond Equity Partners and Wasena Capital Management Complete Recapitalization of Hands-On Learning

Millpond Equity Partners (“Millpond”) and Wasena Capital Management (“Wasena”) announce the recapitalization, in partnership with management, of Hands-On Learning, LLC (“HOL”), a Denver, Colorado based industry leading provider of comprehensive science curriculum and lab kits to the higher education distance learning market.  HOL lab kits have been used for over 15 years in colleges and universities nationwide and internationally in over 100 countries.

HOL produces more than 250 lab kits in 11 science disciplines, including Anatomy & Physiology, Biology, Chemistry, and Physics, among others.  The Company’s products include lab-grade equipment that is comparable to the traditional campus laboratory experience in a distance learning setting.  The Company’s curriculum is tailored to meet college standards and its proprietary delivery system, HOLCloud, allows instructors and students to collaborate anytime, anywhere, on any device.