Millpond Equity Partners Invests in Futuri Media

Boca Raton, FL, February 13th, 2019 – Millpond Equity Partners (“Millpond”) has made an investment in Futuri Media LLC (“Futuri” or the “Company”), a leading provider of SaaS technology for audience engagement and sales intelligence to broadcasters and publishers. Futuri, headquartered in suburban Cleveland, Ohio, offers its customers a comprehensive suite of products and services designed to drive audience and revenue growth and enhance sales team productivity. The Company’s audience engagement suite, including its POST podcasting and on-demand system and TopicPulse real-time social intelligence platform, provides tools that maximize ROI on content investments and enable creators to expand distribution. Futuri’s sales intelligence platform, TopLine, provides client sales teams’ data-driven intelligence and content designed to increase sales efficacy and productivity. Founded in 2009 by Daniel Anstandig, the Company currently serves more than 1,500 broadcasters worldwide that reach more than 100 million consumers daily.


Millpond Equity Partners Announces the Acquisition of TouchMath and the Appointment of Diane M. Miller as Chief Executive Officer

Boca Raton, FL – Millpond Equity Partners (“Millpond”) announced today the acquisition of Innovative Learning Concepts Inc. (“TouchMath” or the “Company”), a leading provider of supplemental, multi-sensory mathematics curriculum and products designed to teach foundational mathematics concepts. TouchMath, headquartered in Colorado Springs, Colorado, provides proprietary, standards-aligned curriculum and an interactive, multisensory math program for struggling learners that has been proven to raise student academic performance. Since 1987, and after years of research and classroom testing, TouchMath now offers an extensive portfolio of grade level programs, classroom aids, and technology. TouchMath’s products have primarily served the special education, learning disabled, autism spectrum, and remedial student populations and offers a method to teach the critical transition from concrete to symbolic mathematics learning.


Sandy Demitroff Appointed CEO of BrandRep

Irvine, California, August 30, 2018 – BrandRep, Inc. (“BrandRep”), a portfolio company
of Millpond Equity Partners and a leading provider of digital marketing services to small
and medium sized businesses (“SMB”s), has announced the appointment of Sandy
Demitroff as its new CEO.

Sandy brings to BrandRep extensive experience in the areas of digital marketing,
operations, client relationship management, business development and strategic
partnership development. Most recently, Sandy was Managing Director, Central
Operations and Client Services with WPP. Prior to WPP, she spent 6 years at
RhythmOne, an advertising technology company, where she held multiple roles including
President of Prime Visibility, a full-service performance marketing agency; President of
Burst Media, an established advertising network; and GM, Head of Operations. She was
also CEO and Co-founder of HNW, an interactive marketing firm focused on financial
services and wealth management and COO of, a personal finance portal.
Sandy graduated from Cornell University.


Millpond Equity Partners Completes Strategic Investment in Pharmacy Development Services

Boca Raton, FL – Millpond Equity Partners (“Millpond”) announced today a strategic investment in Pharmacy Development Services LLC (“PDS” or the “Company”), a leading provider of business consulting, data analytics, and intelligence solutions to independent pharmacies in North America. PDS, headquartered in Lake Worth, Florida, offers independent pharmacies a broad portfolio of consulting, data analytics, business intelligence, marketing, leadership training, and other services. PDS has served the independent pharmacy industry since 1998 and its extensive experience, combined with the utilization of proprietary data and operating methodology, enables its members to deliver better patient outcomes and business results. PDS serves a growing community of highly successful, innovative pharmacy members who are leaders in the sector. As part of its service offering, with the support of leading industry participants and sponsors, PDS hosts the independent pharmacy industry’s foremost conference highlighting new trends, leadership, and business management techniques.


Millpond Equity Partners Completes Acquisition of BrandRep

Boca Raton, FL – Millpond Equity Partners (“Millpond”) announced today the acquisition of BrandRep LLC, a leading provider of digital marketing services for small and medium sized businesses (“SMBs”). BrandRep, headquartered in Irvine, California, offers SMBs a portfolio of digital marketing services, including Local Search Engine Optimization (“SEO”), Website Creation, Local Directories, Brand Alerts, and Review Generation, which provide businesses an increasingly important digital presence.

BrandRep combines a broad offering, providing a one-stop solution to businesses, with an attractive price point and an efficient, scalable delivery and service platform ideal for its SMB target market. BrandRep serves a diverse base of more than 18,000 customers across the U.S. and Canada in various end-markets, including healthcare, home maintenance, retail, beauty, construction, and others. BrandRep will serve as a platform for Millpond to develop a leading digital marketing services company serving the SMB market.


Millpond Equity Partners and Wasena Capital Management Complete Recapitalization of Hands-On Learning

Millpond Equity Partners (“Millpond”) and Wasena Capital Management (“Wasena”) announce the recapitalization, in partnership with management, of Hands-On Learning, LLC (“HOL”), a Denver, Colorado based industry leading provider of comprehensive science curriculum and lab kits to the higher education distance learning market.  HOL lab kits have been used for over 15 years in colleges and universities nationwide and internationally in over 100 countries.

HOL produces more than 250 lab kits in 11 science disciplines, including Anatomy & Physiology, Biology, Chemistry, and Physics, among others.  The Company’s products include lab-grade equipment that is comparable to the traditional campus laboratory experience in a distance learning setting.  The Company’s curriculum is tailored to meet college standards and its proprietary delivery system, HOLCloud, allows instructors and students to collaborate anytime, anywhere, on any device.

Millpond Equity Partners and Wasena Capital Management Complete Recapitalization of Science First

Millpond Equity Partners (“Millpond”) and Wasena Capital Management (“Wasena”) announced today the recapitalization, in partnership with management, of Science First LLC, an industry leading designer, manufacturer, and distributor of science education equipment and supplies, environmental sampling equipment, and portable planetariums.  Science First’s broad portfolio of products and long established brands, including Beck™, Dedalon®, Fieldmaster®, Linx®, Skyscope®, Starlab®, and Wildco®, have served the science education market since 1960.  The Company’s products are broadly distributed to the K-12, higher education, and commercial lab markets via leading distribution partners, as well as directly.