Millpond Equity Partners Completes Acquisition of BrandRep

Boca Raton, FL – Millpond Equity Partners (“Millpond”) announced today the acquisition of BrandRep LLC, a leading provider of digital marketing services for small and medium sized businesses (“SMBs”). BrandRep, headquartered in Irvine, California, offers SMBs a portfolio of digital marketing services, including Local Search Engine Optimization (“SEO”), Website Creation, Local Directories, Brand Alerts, and Review Generation, which provide businesses an increasingly important digital presence.

BrandRep combines a broad offering, providing a one-stop solution to businesses, with an attractive price point and an efficient, scalable delivery and service platform ideal for its SMB target market. BrandRep serves a diverse base of more than 18,000 customers across the U.S. and Canada in various end-markets, including healthcare, home maintenance, retail, beauty, construction, and others. BrandRep will serve as a platform for Millpond to develop a leading digital marketing services company serving the SMB market.