Sandy Demitroff Appointed CEO of BrandRep

Irvine, California, August 30, 2018 – BrandRep, Inc. (“BrandRep”), a portfolio company
of Millpond Equity Partners and a leading provider of digital marketing services to small
and medium sized businesses (“SMB”s), has announced the appointment of Sandy
Demitroff as its new CEO.

Sandy brings to BrandRep extensive experience in the areas of digital marketing,
operations, client relationship management, business development and strategic
partnership development. Most recently, Sandy was Managing Director, Central
Operations and Client Services with WPP. Prior to WPP, she spent 6 years at
RhythmOne, an advertising technology company, where she held multiple roles including
President of Prime Visibility, a full-service performance marketing agency; President of
Burst Media, an established advertising network; and GM, Head of Operations. She was
also CEO and Co-founder of HNW, an interactive marketing firm focused on financial
services and wealth management and COO of Worth.com, a personal finance portal.
Sandy graduated from Cornell University.

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